{"id":1055,"date":"2014-04-07T00:00:00","date_gmt":"2014-04-07T00:00:00","guid":{"rendered":"http:\/\/www.austerlitz.org\/cz\/czech-tourism\/"},"modified":"2024-11-27T15:33:03","modified_gmt":"2024-11-27T13:33:03","slug":"czech-tourism","status":"publish","type":"post","link":"https:\/\/www.austerlitz.org\/cz\/czech-tourism\/","title":{"rendered":"Czech Tourism &#8211; partner projektu Austerlitz 2014"},"content":{"rendered":"<div align=\"center\">\n<div align=\"justify\">V\u00fdznamn\u00fdmi partnery agentury p\u0159i t\u00e9to propagaci jsou dom\u00e1c\u00ed turistick\u00e9 regiony, m\u011bsta a obce i podnikatelsk\u00e9 subjekty.<\/div>\n<div align=\"justify\">CzechTourism se v r\u00e1mci podpory p\u0159\u00edjezdov\u00e9ho a dom\u00e1c\u00edho cestovn\u00edho ruchu zam\u011b\u0159uje zejm\u00e9na na propagaci konkr\u00e9tn\u00edch oblast\u00ed cestovn\u00edho ruchu, kter\u00fdmi jsou l\u00e1ze\u0148stv\u00ed, \u010desk\u00e1 gastronomie, kongresov\u00e1 a incentivn\u00ed turistika a golfov\u00e1 turistika, ale i dal\u0161\u00ed t\u00e9mata: bohatstv\u00ed historie, z\u00e1\u017eitkov\u00e1 a aktivn\u00ed dovolen\u00e1. Krom\u011b t\u011bchto zm\u00edn\u011bn\u00fdch oblast\u00ed CzechTourism dlouhodob\u011b propaguje v dom\u00e1c\u00edm cestovn\u00edm ruchu region\u00e1ln\u00ed akce, kter\u00e9 byly vybr\u00e1ny ve spolupr\u00e1ci se z\u00e1stupci kraj\u016f.<\/p>\n<div align=\"center\"><a href=\"www.kudyznudy.cz\" target=\"_blank\">www.kudyznudy.cz<\/a><\/div>\n<\/div>\n<p><a href=\"http:\/\/www.CzechTourism.com\" target=\"_blank\">www.CzechTourism.com<\/a><\/p>\n<p><a href=\"http:\/\/www.czechtourism.cz\/\" target=\"_blank\">www.CzechTourism.cz<\/a><a href=\"http:\/\/www.kudyznudy.cz\" target=\"_blank\"><br \/>\n<\/a><\/p>\n<p style=\"color: #444444\"><strong style=\"font-style: inherit\">Agentura CzechTourism je st\u00e1tn\u00ed p\u0159\u00edsp\u011bvkovou organizac\u00ed, jej\u00edm\u017e z\u0159izovatelem je Ministerstvo pro m\u00edstn\u00ed rozvoj \u010cR a je\u017e vyv\u00edj\u00ed svou \u010dinnost v souladu s c\u00edli z\u0159izovatele, z\u0159izovac\u00ed listinou a platn\u00fdm statutem.<\/strong><\/p>\n<p style=\"color: #444444\"><strong style=\"font-style: inherit\">Z\u00e1kladn\u00edm c\u00edlem CzechTourism je propagace \u010cesk\u00e9 republiky jako destinace cestovn\u00edho ruchu v zahrani\u010d\u00ed i v \u010cesk\u00e9 republice. K dosa\u017een\u00ed tohoto c\u00edle pln\u00ed CzechTourism v koordinaci s MMR \u010cR tyto hlavn\u00ed \u00fakoly:<\/strong><\/p>\n<p style=\"color: #444444\">1. Koordinace \u010dinnost\u00ed v oblasti cestovn\u00edho ruchu<\/p>\n<ul style=\"color: #444444\">\n<li>podpora v\u0161estrann\u00e9ho rozvoje cestovn\u00edho ruchu,<\/li>\n<li>spolupr\u00e1ce v oblasti cestovn\u00edho ruchu s org\u00e1ny st\u00e1tn\u00ed spr\u00e1vy a samospr\u00e1vy, profesn\u00edmi organizacemi, \u0161kolami, v\u00fdzkumn\u00fdmi a poradensk\u00fdmi institucemi a analogick\u00fdmi zahrani\u010dn\u00edmi institucemi, pen\u011b\u017en\u00edmi \u00fastavy,<\/li>\n<li>a dal\u0161\u00ed \u010dinnosti souvisej\u00edc\u00ed se zaji\u0161t\u011bn\u00edm koordina\u010dn\u00edch \u00fakol\u016f<\/li>\n<\/ul>\n<p style=\"color: #444444\">2. Destina\u010dn\u00ed marketing<\/p>\n<ul style=\"color: #444444\">\n<li>zaji\u0161\u0165ov\u00e1n\u00ed, podpora a koordinace marketingov\u00fdch aktivit na dom\u00e1c\u00edm a zahrani\u010dn\u00edm trhu,<\/li>\n<li>vytv\u00e1\u0159en\u00ed p\u0159\u00edzniv\u00e9ho image turistick\u00e9 destinace &#8222;\u010cesk\u00e1 republika&#8220; a jej\u00ed prosazov\u00e1n\u00ed na dom\u00e1c\u00edm a zejm\u00e9na zahrani\u010dn\u00edm trhu,<\/li>\n<li>stanoven\u00ed a rozpracov\u00e1n\u00ed prioritn\u00edch produkt\u016f, charakteristick\u00fdch pro destinaci \u010cesk\u00e1 republika,<\/li>\n<li>podpora tvorby produkt\u016f cestovn\u00edho ruchu se \u0161etrn\u00fdm p\u0159\u00edstupem k \u017eivotn\u00edmu prost\u0159ed\u00ed,<\/li>\n<li>vyd\u00e1v\u00e1n\u00ed propaga\u010dn\u00edch materi\u00e1l\u016f o \u010cesk\u00e9 republice v p\u0159\u00edslu\u0161n\u00fdch jazykov\u00fdch verz\u00edch,<\/li>\n<li>spolupr\u00e1ce s regiony v \u010cR, anga\u017eovanost p\u0159i vzniku p\u0159irozen\u00fdch oblast\u00ed cestovn\u00edho ruchu, p\u016fsoben\u00ed p\u0159i jejich turistick\u00e9m rozvoji a zatraktivn\u011bn\u00ed,<\/li>\n<li>zakl\u00e1d\u00e1n\u00ed zastoupen\u00ed v zahrani\u010d\u00ed s c\u00edlem informovat zahrani\u010dn\u00ed novin\u00e1\u0159e, odbornou i nej\u0161ir\u0161\u00ed ve\u0159ejnost o nab\u00eddce cestovn\u00edho ruchu v \u010cesk\u00e9 republice a v\u0161estrann\u011b podporovat prodej n\u00e1rodn\u00edch produkt\u016f cestovn\u00edho ruchu<\/li>\n<li>a dal\u0161\u00ed \u010dinnosti souvisej\u00edc\u00ed se zaji\u0161t\u011bn\u00edm \u00fakol\u016f destina\u010dn\u00edho marketingu<\/li>\n<\/ul>\n<p style=\"color: #444444\">3. Medi\u00e1ln\u00ed prezentace \u010cR, odv\u011btv\u00ed cestovn\u00edho ruchu i agentury CzechTourism<\/p>\n<ul style=\"color: #444444\">\n<li>zabezpe\u010dov\u00e1n\u00ed spolupr\u00e1ce s dom\u00e1c\u00edmi i zahrani\u010dn\u00edmi novin\u00e1\u0159i a m\u00e9dii,<\/li>\n<li>a dal\u0161\u00ed \u010dinnosti souvisej\u00edc\u00ed se zaji\u0161t\u011bn\u00edm c\u00edl\u016f medi\u00e1ln\u00ed prezentace<\/li>\n<\/ul>\n<p style=\"color: #444444\">4. Informa\u010dn\u00ed podpora cestovn\u00edho ruchu<\/p>\n<ul style=\"color: #444444\">\n<li>informa\u010dn\u00ed servis pro odv\u011btv\u00ed pr\u016fmyslu cestovn\u00edho ruchu v \u010cesk\u00e9 republice, zejm\u00e9na vyd\u00e1v\u00e1n\u00ed odborn\u00fdch zpr\u00e1v, jejich\u017e n\u00e1pln\u00ed a obsahem budou p\u0159edev\u0161\u00edm marketingov\u00e9 a region\u00e1ln\u00ed informace,<\/li>\n<li>spolupr\u00e1ce p\u0159i vytv\u00e1\u0159en\u00ed celost\u00e1tn\u00edho turistick\u00e9ho informa\u010dn\u00edho syst\u00e9mu,<\/li>\n<li>a dal\u0161\u00ed \u010dinnosti souvisej\u00edc\u00ed se zaji\u0161t\u011bn\u00edm c\u00edl\u016f informa\u010dn\u00ed podpory<\/li>\n<\/ul>\n<p style=\"color: #444444\">5. V\u00fdzkumn\u00e9 a vzd\u011bl\u00e1vac\u00ed \u010dinnosti<\/p>\n<ul style=\"color: #444444\">\n<li>p\u0159\u00edprava, organizace a prov\u00e1d\u011bn\u00ed vzd\u011bl\u00e1vac\u00ed \u010dinnosti v oblasti cestovn\u00edho ruchu a slu\u017eeb za \u00fa\u010delem zaji\u0161t\u011bn\u00ed a udr\u017een\u00ed konkurenceschopnosti subjekt\u016f cestovn\u00edho ruchu na dom\u00e1c\u00edm a zahrani\u010dn\u00edm trhu<\/li>\n<li>p\u016fsoben\u00ed na \u010deskou ve\u0159ejnost s c\u00edlem povzbudit vst\u0159\u00edcn\u00e9 chov\u00e1n\u00ed v\u016f\u010di zahrani\u010dn\u00edm host\u016fm a zd\u016frazn\u011bn\u00ed v\u00fdznamu cestovn\u00edho ruchu pro \u010ceskou republiku,<\/li>\n<li>a dal\u0161\u00ed \u010dinnosti souvisej\u00edc\u00ed se zaji\u0161t\u011bn\u00edm v\u00fdzkumn\u00fdch a vzd\u011bl\u00e1vac\u00edch \u00fakol\u016f<\/li>\n<\/ul>\n<p style=\"color: #444444\">6. Ekonomick\u00e9 a administrativn\u00ed zaji\u0161t\u011bn\u00ed chodu agentury<\/p>\n<ul style=\"color: #444444\">\n<li>\u010cinnosti souvisej\u00edc\u00ed se zaji\u0161t\u011bn\u00edm \u00fakol\u016f ekonomick\u00e9 a administrativn\u00ed podpory<\/li>\n<li><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e1 centr\u00e1la cestovn\u00edho ruchu \u2013 CzechTourism je st\u00e1tn\u00ed p\u0159\u00edsp\u011bvkovou organizac\u00ed Ministerstva pro m\u00edstn\u00ed rozvoj \u010cesk\u00e9 republiky. Byla z\u0159\u00edzena v roce 1993 za \u00fa\u010delem propagace \u010cesk\u00e9 republiky jako atraktivn\u00ed turistick\u00e9 destinace na zahrani\u010dn\u00edm a od roku 2003 tak\u00e9 na dom\u00e1c\u00edm trhu.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129,128,93],"tags":[],"class_list":["post-1055","post","type-post","status-publish","format-standard","hentry","category-nezobrazovat-na-homepage","category-209-vyroci-v-roce-2014","category-partneri-projektu"],"_links":{"self":[{"href":"https:\/\/www.austerlitz.org\/cz\/wp-json\/wp\/v2\/posts\/1055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.austerlitz.org\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.austerlitz.org\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.austerlitz.org\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.austerlitz.org\/cz\/wp-json\/wp\/v2\/comments?post=1055"}],"version-history":[{"count":3,"href":"https:\/\/www.austerlitz.org\/cz\/wp-json\/wp\/v2\/posts\/1055\/revisions"}],"predecessor-version":[{"id":8538,"href":"https:\/\/www.austerlitz.org\/cz\/wp-json\/wp\/v2\/posts\/1055\/revisions\/8538"}],"wp:attachment":[{"href":"https:\/\/www.austerlitz.org\/cz\/wp-json\/wp\/v2\/media?parent=1055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.austerlitz.org\/cz\/wp-json\/wp\/v2\/categories?post=1055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.austerlitz.org\/cz\/wp-json\/wp\/v2\/tags?post=1055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}